The need
Create films for Audrey Poux's collaborations with Le Tanneur and for the tableware brand she founded with Ines Olympe Mercadal.
AUDREY POUX / FILMS · HUMOUR
Letting the unexpected tell the story.
The shared thinking
Use humour and absurdity as a shared language, then develop the film ideas together.
The response
Co-create short fictional stories that place the products in an unexpected world.
What the work delivers
Films that give products a narrative setting and a distinct personality.