The brief
Create lifestyle imagery for the IHG hotel group, tailored to its clientele.
IHG / HOSPITALITY · LIFESTYLE
Give every stay character.
Thinking together
Imagine original situations in which people, gestures and settings come together to tell a small story.
The response
Graphic scenes that play with colour, attitude and the unexpected: arriving with a stack of hatboxes, an unusual picnic or working by the pool.
What the project brings
A distinctive visual world that speaks to IHG’s clientele through lifestyle scenes full of personality.
